Land OLakes Copernicus Project Humans arent the center of the food universe

first_img1:28 • See All Culture In the middle of a sprawling conference and festival like SXSW, Land O’Lakes is also one of many companies vying for the attention of folks looking for the next, large, colorful, interactive experience to duck into and maybe even snap some pics for Instagram.The Copernicus Project also let goers do things like see how they stack up in their perceptions of food issues. For example, they could take a small spool of yarn color-coded to their diet (vega, carnivore, omnivore, etc) and wrap it around pegs in order to indicate how much they think the average meal costs, or what the most pressing food challenge is: Scarcity? Food safety? Global hunger?And if attendees would consider adding bugs to their diet as a protein source, for example, they could have voted with a small yellow plastic ball.  Share your voice The Copernicus Project reminds SXSW attendees they’re not the center of the food universe.  Land O’Lakes At an interactive experience called The Copernicus Project by Land O’Lakes, South by Southwest festivalgoers got some food for thought.Tying art installations into topics like biodiversity and nanotechnology meant that attendees could stand inside a room with floor-to-ceiling LED screens to get facts about where our food comes from, or slide into a giant avocado ball pit while pretending to be a nanobot. “People learn when they touch things,” said Land O’Lakes CTO Teddy Bekele.The thinking behind the name of the installation, which ended Sunday night, comes from the idea that Nicolaus Copernicus said the Earth wasn’t the center of the universe. Similarly, Land O’Lakes wants folks to know humans aren’t the center of the food universe. Now playing: Watch this: reading • Land O’Lakes’ Copernicus Project: Humans aren’t the center of the food universe Mar 15 • LG ‘Snow White’ makes ice cream from capsules SXSW 2019 Mar 20 • Us review: Jordan Peele’s horror flick holds up a dark mirror to Get Out Tags Mar 19 • AOC, Bill Nye and the apocalypse: The insanity of SXSW 2019 Mar 15 • Men can now breastfeed SXSW 2019 0 Land O’Lakes’ Copernicus Project lets you get hands on… Post a commentlast_img

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