Brown Printing Company has announced the launch of a portal that allows customers to access updated reporting information online.The new interface will include graphical reports, online information, and a historical information repository allowing production departments to “access critical information and aid in business decisions,” Brown said. The portal is an enhancement to its B.Direct digital service, which offers publishers display, tracking and administration of pre-production, production and post-production, and is a process that closes the “information loop” within the graphic arts industry.According to Scott Blahosky, Brown’s IT business systems manager, this type of information was “only available through a customer service representative or direct contact at the plant level. This additional avenue will allow our customers the capability to retrieve up to the minute reporting securely through any standard internet connection worldwide, at any time.”Since launching this no-cost portal on Monday, approximately 30 large- and small-size publishers have signed up for the customer portal service, Brown said.
Kolkata: After the recent introduction of the Krishak Bandhu scheme which will grant Rs 2 lakh to the kin of farmers after their death irrespective of the cause, the farmers of Bengal are set to receive another good news. The state government has decided to expand the National Agriculture Market (eNAM) scheme to the markets of Bengal, in order to end the plight of small-scale, marginal farmers.Speaking at an event organised by the Merchants’ Chamber of Commerce and Industry (MCCI) on ‘Driving Agri-Business through electronic National Agriculture Market (eNAM) Platform & Farmer Producer Organisations (FPOs)’ on Monday, the agriculture advisor to the Chief Minister, Pradip Mazumdar said: “In a country where agricultural distress is at an all-time high, it is highly important to find a modern solution to address the problem of wastage of surplus produce. eNAM gives the platform to small-scale farmers to meet international buyers and also to sell their produce at the best possible price.” Also Read – Bose & Gandhi: More similar than apart, says Sugata Bose”We are all used to the concept of e-shopping, where we can buy products online while sitting comfortably in our living room. The same concept has been applied to eNAM, which opens up bigger opportunities for farmers who are often neglected,” Mazumdar said. The farmers of Bengal, who live even in the remotest part of the state, are not oblivious to the fact that they need to adopt modern technology or change the way they function. “In fact, the rate of adoption among Bengal farmers is extremely high but all they need is a bit of hand holding and the right kind of training,” he maintained. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataThe state at present has 17 large markets under the scheme of eNAM, under which 10,798 farmers, 1,742 traders and 62 Farmer-Producer Organisations (FPOs) have registered. Commodities like fruits, vegetables, sugarcane and jute are mainly dealt with on eNAM. The state government aims to double the numbers at the end of this year. Speaking about the hurdles faced by the scheme, Rajesh Kumar Sinha, secretary of West Bengal Agricultural Marketing, said that the eNAM scheme is giving efficient outcome in other states like Andhra Pradesh and Telangana but not in Bengal. “The scheme is not going good for small and marginal farmers with very small amounts of produce. For them, there is a need for an aggregation system that collects small lots. Even grading and assaying of vegetables and foods has not been done well in the state. We need a transparent and robust online interface for buyers and sellers to benefit,” he said. The state government has already spent around Rs 40 lakh on the scheme and another 40 lakh is needed to keep the scheme up and running. “Within a couple of weeks or months, eNAM will be getting the additional budgetary support from the government. This is a good scheme but it has teething issues,” Sinha added.