Do not get hooked on the general belief that digital subscriptions will respond better to electronic methods than more traditional methods; there is no rationale to support this thinking, and until you have tested all formats and gained meaningful results—results supported by facts, not opinions—tread carefully.The digital world is upon us, and as promoters, marketers and indeed users, we should embrace the new technology and make it work for us. Digital circulation is a small part of total circulation. It will grow over the next few years, although the growth will slow down, but for all that it would be dangerous to make assumptions based on opinion rather than test results. Yesterday, on one of the networks, an expert said, “People feel more confident in the market than they did a few years ago.” On the same show, another expert said, “People are not confident concerning their financial futures.” Facts based on opinions have no value, but opinions based on facts are worth their weight in a ton of iPads! For good or for ill, digital is here to stay. I have no doubt it is good for many readers, I am not sure how good it is for publishers because there are still too many variables concerning digital circulation. These variables are being worked out, slowly in some cases, but as an industry we have to make sure we understand the results and interpret them correctly, and not as we would like them to be.Just because the recently released version of the iPad sold in the millions does not mean digital circulation is going to increase as a direct result of the release. Most people I know who purchased the latest iPad did so to replace the iPad they already had. Over the next weeks people will receive some sort of reader for the holidays, but the total in sales will not see a similar increase in digital circulation.It is important to recognize why digital circulation increases. Many controlled publishers are shifting their three-year old-circulation over from print to digital, not because the reader desires this, but because the publisher does. We have found that re-qualification response rates of digital subscriptions are lower than those on the print file. I believe this is because digital magazines are not as readily accessible as their print cousins. Therefore, you will probably have to send digital subscriptions more efforts to get the same net response as print. There is nothing wrong in this, just remember that you will have to send more efforts and this may affect your promotion budget. What you are saving in printing and mailing costs can be used to send additional efforts, although in reality these savings are almost never passed on.
1:28 • See All Culture In the middle of a sprawling conference and festival like SXSW, Land O’Lakes is also one of many companies vying for the attention of folks looking for the next, large, colorful, interactive experience to duck into and maybe even snap some pics for Instagram.The Copernicus Project also let goers do things like see how they stack up in their perceptions of food issues. For example, they could take a small spool of yarn color-coded to their diet (vega, carnivore, omnivore, etc) and wrap it around pegs in order to indicate how much they think the average meal costs, or what the most pressing food challenge is: Scarcity? Food safety? Global hunger?And if attendees would consider adding bugs to their diet as a protein source, for example, they could have voted with a small yellow plastic ball. Share your voice The Copernicus Project reminds SXSW attendees they’re not the center of the food universe. Land O’Lakes At an interactive experience called The Copernicus Project by Land O’Lakes, South by Southwest festivalgoers got some food for thought.Tying art installations into topics like biodiversity and nanotechnology meant that attendees could stand inside a room with floor-to-ceiling LED screens to get facts about where our food comes from, or slide into a giant avocado ball pit while pretending to be a nanobot. “People learn when they touch things,” said Land O’Lakes CTO Teddy Bekele.The thinking behind the name of the installation, which ended Sunday night, comes from the idea that Nicolaus Copernicus said the Earth wasn’t the center of the universe. Similarly, Land O’Lakes wants folks to know humans aren’t the center of the food universe. Now playing: Watch this: reading • Land O’Lakes’ Copernicus Project: Humans aren’t the center of the food universe Mar 15 • LG ‘Snow White’ makes ice cream from capsules SXSW 2019 Mar 20 • Us review: Jordan Peele’s horror flick holds up a dark mirror to Get Out Tags Mar 19 • AOC, Bill Nye and the apocalypse: The insanity of SXSW 2019 Mar 15 • Men can now breastfeed SXSW 2019 0 Land O’Lakes’ Copernicus Project lets you get hands on… Post a comment
India is home to 58% of world buffalo populationReutersSanctions-hit Russia is turning to India for supply of buffalo meat just days ahead of President Vladmir Putin’s visit to India.”Russia’s veterinary and phytosanitary service Rosselkhoznadzor together with Kazakhstan’s Agriculture Ministry has included Indian buffalo meat producers to the register of organisations and individuals involved in the production, processing and storage of goods transported to the territory of the Customs Union (of Russia, Belarus and Kazakhstan),” the Russian veterinary regulator said, reported Businessline citing a PTI report.Russia and India have deep economic and defence ties but efforts to boost trade to $20bn by 2015 remain stuck at just half the forecast.Indian companies have been permitted to start exports from 4 December, with local Russian companies making necessary efforts for the import and distribution, reported Itar-Tass, the official Russian news agency.India is set to receive a permanent inspector, representing the Russian veterinary regulator to exert control over consignments of buffalo meat destined for the regional Customs Union.India will replace Russia’s traditional suppliers from Central and Western Europe, who are suffering retaliatory sanctions from Russia in the face of Western and European Union sanctions over Russia’s role in the breakup of Ukraine.Export of other agricultural products including poultry, powdered eggs and dairy is expected to provide a fillip to the local producers.Russia is the world’s largest importer of tea, and India the second largest producer, but the high price of Indian tea has stifled Russian purchases, allowing Sri Lanka and Kenya to become major players in the Russian import market.Russian market has been made available to Indian exporters after a significant gap, say sources in New Delhi.India is home to 58% of the world’s buffalo population, with about 88 million buffalos.The Agricultural and Processed Food Products Export Development Authority (APEDA) lists India as the largest buffalo meat exporter, with 14.49 lakh (1.5 million) tonnes exported, helping bring valuable foreign exchange to the tune of 26,457.79 crore in 2013-14.More deals are expected to be announced, coinciding with Russian President Putin’s visit to strengthen bilateral strategic ties.
X 00:00 /00:57 Listen Immigration and Customs EnforcementICE arrested hundreds of undocumented workers in the Dallas area in a rare crackdown on workers.New analysis of nationwide data reveals that undocumented immigrants do not bring more crime to their communities. The study, by the Marshall Project and the New York Times, looked at whether shifts in the undocumented population are connected with rates of different types of crime. To embed this piece of audio in your site, please use this code: The nationwide analysis, which included data from 17 Texas cities, showed that the share of undocumented immigrants in cities is not correlated with a shift in crime rates.Data journalist Anna Flagg headed up the project, which used Pew Research estimates of the undocumented population. “Since 2007, violent and property crimes have decreased across most areas and it has decreased at similar rates regardless of whether the undocumented population has gone up or gone down,” said Flagg. In Houston, the share of the population that was undocumented decreased slightly from 2007 to 2016. Though crime rates also decreased, Flagg said it’s important to look at the big picture.“We’re seeing that overall crime rates are decreasing everywhere and they’re decreasing similarly no matter what happened with the undocumented population in that area,” she said. Houston and Dallas have the third and fourth largest undocumented populations in the country, each city with some 500,000 people. Share