The Truth About Social Selling

first_img Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now The truth about social selling is that there is no such thing. Social selling is really marketing.You don’t use social media to qualify your dream clients. The work you do using the social toolkit is about identifying your dream clients. It’s about listening to your dream clients share things that give you a hint as to what they believe is important.You don’t use social media to do discovery work. The thing that makes discovery work so powerful is that you are sitting face-to-face with your dream client, allowing them to see and feel you listen to them. You can’t replicate that feeling on social channels. You also can’t apply your business acumen and your situational knowledge to their challenges and opportunities over social channels.There is no way that you are ever going to present using the social channels. In fact, the proponents of social selling (which you now know is really marketing) are offended by the very word “sell.” They chafe at the mere mention of the word “pitch.” The social-only proponents say things like “be helpful,” and “share content.” And for God’s sake, “Don’t ask for anything.” But when you sell, you have to ask for commitments. If you aren’t gaining any commitments, you aren’t selling. You’re marketing.You aren’t going to build consensus with a LinkedIn post. You aren’t going to really help your dream client resolve their concerns and fears with a Tweet, even a really, really clever tweet.Social selling, or social marketing, is an awesome toolkit for developing relationships, relationships that allow you to get face-to-face with your dream client. What other toolkit can help you share your value-creating ideas and gain your dream client’s attention before you are known. Social is excellent for positioning and differentiating yourself and your offering from your competitors. Social, if done well, creates engagement with dream clients. Most of all social helps nurture the relationships you need to create new opportunities.All of this “social” is above the funnel activity, but it helps you with prospecting, the activity that you need to have a funnel in the first place.Salespeople need to be better marketers. Being a better marketer can help you be a better salesperson. But let’s not pretend that we are really selling when we are marketing.last_img read more

Hills party representatives to fast unto death for Gorkhaland

first_imgAn all-party meeting in Darjeeling on Tuesday concluded that one representative of each political party in the hills will undertake a fast unto death from July 15 to take forward the demand of Gorkhaland.Announcing the decision, Benoy Tamang, Assistant General Secretary of Gorkha Janmukti Morcha (GJM), said the ongoing indefinite strike that began on June 15 will continue.In addition, the parties also decided to lay seige to the offices of the District Magistrate and Sub Divisional Officers with the help of Gorkhaland supporters from July 14.The Gorkhaland Movement Coordination Committee (GMCC), convened by the representatives of all the political parties in the hills, decided that all awards received from West Bengal Government would be returned on July 13. The chairman and vice chairman of the development boards set up by the State government has been asked to resign at 6pm on July 14.Meanwhile, Chief Minister Mamata Banerjee who addressed a public gathering at Digha in Purba Medinipur assured people that her government would restore peace in the hills.While she urged the people in the hills to give peace a chance and not play with fire, she accused the Centre of creating tension in the Darjeeling hills.last_img read more

Teacher held for sending ‘religiously sensitive’ post

first_imgA government school teacher was arrested here for allegedly forwarding a ‘religiously sensitive’ post on a WhatsApp group, the police said on Sunday.Tilak Raj Singh was arrested on Saturday following a complaint lodged by a district official, who was part of the WhatsApp group, the police said.Assistant Returning Officer and tehsildar Ramesh Parmar said: “Mr. Singh, who also worked as a block level officer for election duty, forwarded a religiously sensitive post to our WhatsApp group. We immediately lodged a complaint against him on Saturday.”The teacher was posted at Bansa village under the Manpur police station, he said.Superintendent of Police R.D. Prajapati said Mr. Singh was arrested following a complaint lodged by the tehsildar.“The complaint said that the teacher forwarded an outrageous message in their WhatsApp group. After a probe, Mr. Singh was arrested under relevant IPC sections,” he said.last_img read more

HEART TRUST/NTA Develops Bamboo Training Courses

first_img The HEART Trust/NTA has developed five courses aimed at ensuring competency in bamboo harvesting and processing.This is in keeping with the Government’s move to embark on the large-scale commercial production of bamboo in order to tap into the lucrative international market and provide opportunities for employment and community-based initiatives.The courses are bamboo ply technology, bamboo charcoal processing, bamboo shoots cultivation and pre-processing, bamboo coal harvesting, and bamboo culm harvesting and pre-processing.Manager for Curriculum Development at the training agency, Monica Porter-Lewis, said the training aims to establish standards in the industry.She informed that the syllabuses have been approved by the National Council on Technical and Vocational Education and Training (NCTVET) and will prepare persons for “immediate entry into the world of work”.She was addressing a graduation ceremony held recently at the Clarendon Municipal Corporation for young people who have received training and certification in the production of bamboo by-products, including the incorporation of bamboo in light-emitting diode (LED) technology, under the Peckham Bamboo Project.Mrs. Porter-Lewis said the agency is committed to the development of “rigorous, learner-centred curricula, so that people can acquire the cognitive and non-cognitive skills needed to escape poverty, share in economic growth and fulfil their potential”.The Peckham Bamboo Project is being executed by the Clarendon Municipal Corporation through US$130,000 provided by the Organization of American States (OAS).The Peckham Bamboo Project, implemented in 2015, aims to contribute to the development of a viable and sustainable bamboo sector in Jamaica by creating employment and entrepreneurial opportunities in bamboo cultivation and manufacturing of bamboo by-products. The HEART Trust/NTA has developed five courses aimed at ensuring competency in bamboo harvesting and processing. Story Highlights The courses are bamboo ply technology, bamboo charcoal processing, bamboo shoots cultivation and pre-processing, bamboo coal harvesting, and bamboo culm harvesting and pre-processing. The Peckham Bamboo Project, implemented in 2015, aims to contribute to the development of a viable and sustainable bamboo sector in Jamaica by creating employment and entrepreneurial opportunities in bamboo cultivation and manufacturing of bamboo by-products.last_img read more

Cage fighter in Yukonstyle federal election race

first_imgAPTN National NewsA Juno award-winning musician, a former cage fighter, a climate change specialist and Canada’s hardest working MP are all vying for Yukon’s only federal seat.APTN National News reporter Shirley McLean has the story about the heated election race in the Yukon.last_img