Rapid increase of the internet speed and the popul

first_imgRapid increase of the internet speed and the popularization of smart devices, which have grown explosively, are bringing a fundamental change to the media market. In terms of competition, the range of the competition has been expanded to all business operators who provide media service through smart devices from the existing PayTV operators, and service is being diversified from existing linear TV into smart TV, cloud-based, and multi-screen services.Due to this environmental change, PayTV operators are facing a severe reduction of subscribers and the increase of contents cost. Under this structure of profit reduction and gradual increase of costs, PayTV operators must secure service competitiveness. To realize this, the introduction of smart TV service platform is becoming a core strategy to all business operators.The requirements of each operator for this smart TV service platform are different and varied depending on their environment and strategy. However, the important elements considered when smart TV service platform is introduced are the Variety, Speed, Cost and the Expandability of service.Alticast’s Windmill Smart Platform is designed and developed to satisfy such a requirement from PayTV operat ors toward smart service platform. Windmill Smart Platform is one of the most innovative and evolved software solution-based smart service platforms available.last_img read more