Iceland Travel, a leading DMC in Iceland has appointed Blue Square Consultants as its Sales and Marketing representative in India.Since its operations in 1937, Iceland Travel as a DMC has offered diverse product categories that will suit Indian agents, such as escorted tours, day tours and self-drive tours in Iceland. Iceland as a destination is gaining popularity in India because of its vast and varied landscape filled with volcanoes, glaciers, black sand beaches, lava fields and remote fjords.Jakobina Gudmundsdottir, Director of Sales & Marketing, Iceland Travel, said, “Recently, we have witnessed an increase in Indian enquiries to travel to Iceland. To foster this growth, we needed to have a strong representation in India. We felt that Blue Square Consultants is the apt partner to have in India because of their excellent track record; highly professional team and undisputed knowledge of Indian travel trade and travelers.”“At Blue Square Consultants, our emphasis has always been to associate with reputed and quality clients and we have achieved this once again with our recent alliance with Iceland Travel. We are confident that our association with Iceland Travel will not only be beneficial for them but also for Iceland as a destination as it has something new to offer to Indian travellers,” said Lubaina Sheerazi, COO, Blue Square Consultants.