What is the real impact and role of the implementation of special programs on the development of the tourist offer of the city of Split?

first_imgPhotos: TZ Split FB The author Dino Bruža emphasizes that the aim of the paper is to determine to what extent and in what way special city programs affect the increase of income, and to what extent the level of expectations and satisfaction of tourists, through the analysis of key tourist indicators. He also points out that special city programs in the tourist offer of the destination represent a unique experience on the market. “There are two main goals of running special city programs: increasing the economic effects on the one hand and increasing the level of tourist satisfaction on the other. Modern tourists have a high level of expectations, which is a great challenge in creating an experience tourism. Management of special programs ( engl. event management) in this case it represents a significant segment of destination management, which deals with the planning, organization, management, administration and control of these special programs. In addition to contributing to the content of the offer, special city programs also affect the extension of the tourist season, ie reducing the seasonality of business in tourism and hospitality, increasing revenue and attracting new guests, while retaining existing tourists. Programming and execution of special city programs has a multiplier effect, as it directly and indirectly affects revenue growth, encourages additional employment of professional staff, creates a virtual platform for a large number of manufacturers and providers of products and services and affects the development of the entire destination. Therefore, there is a need for strategic planning of special programs and for monitoring their success and providing all the necessary resources for re-execution. ” Dino Bruža points out and adds that with such an approach the city of Split becomes a unique tourist destination, offering a number of special events and programs. Dino Bruža also notes that in the organization of special events and programs, special attention should be paid to the implementation of information and communication technology for several reasons. “He focuses his research on the interdependence of information management, communication technology and special program design. It is necessary to continuously conduct opportunities analysis and analysis of the impact of ICT on the business performance and competitiveness of the specific program. According to the author, the number of special programs is growing immeasurably fast, various models of management, control and guidance are used, but what most have in common is the inevitable adaptation to modern trends when it comes to information and communication technology. Special programs themselves did not play a major role in the past, but served exclusively to increase spending, which remains in part as one of the goals today. However, today a new goal is emerging, for the program to be an end in itself and to occupy the existing “empty” part that appears in the offer of every segment of the market. ” Bruza pointed out. POLL: Survey questionnaire to research the level of expectations and satisfaction of participants in the special program  Scientific paper on this topic was published in the book INTERDISCIPLINARY MANAGEMENT RESEARCH XIII., Barković, Dražen; Runzheimer, Bodo (ed.), Opatija: Faculty of Economics in Osijek; Hochschule Pforzheim, 2017 (p.121-138).The purpose of this scientific research is to show the real impact and role of programming and implementation of special city programs on the development of the tourist offer of the city of Split, primarily from the aspect of the Tourist Board of the city of Split. Guided by this, the first scientific research of special city programs in the function of growth and development of the offer of the destination of the city of Split was conducted. The authors of the research are doctoral students Dino Bruža, mag.oec., Prof. and doc.dr.sc.Andreja Rudančić, who presented the results of the research at an international scientific conference International Management Research in May 2017 in Opatija. At the end of this article is a survey, so the author Dino Bruža invites all of you, who are interested, to fill out the survey, so that the results can be statistically processed and presented in his scientific work. In accordance with all the above, the author Dino Bruža is conducting a new scientific research, in order to prepare a doctoral dissertation, the results of which he will present in his doctoral dissertation, which he will defend at the Faculty of Economics in Osijek. During Advent, all major Croatian cities record a large number of special events and programs. In the last few years, more and more attention has been paid to this part of the tourist offer of cities, in which the city tourist boards also play an important role, as the bearers of destination management. last_img read more

Great wine story in Osijek-Baranja County: 4 vineyards, 4 weekends of wine hedonism

first_img4 vineyards, 4 weekends of wine hedonism Wine from the DanubePhoto: Marko Banić, Archive of the Tourist Board OBŽ With open cellars, visitors will be able to learn something new about wine through organized Small Schools of Wine in each vineyard, enjoy concerts, poetry readings and guided walks through the vineyards. “We believe that enjoying wine, wine cellars and vineyards is the best social remedy after a period of restrictive measures”Concluded Jurić. Tatjana Roth, Head of the Administrative Department for Tourism, Culture and Sports, emphasized the importance of wine as a tourist product of Osijek-Baranja County. “Food and wine are closely linked to the identity and promotion of the destination, and the rich wine-growing area has a significant impact on attracting and attracting tourists to our county. Through the Osijek-Baranja County Wine Month, visitors will have the opportunity to visit our four vineyards and enjoy the beautiful drops produced by our hardworking winemakers who once again showed their readiness to join the event, open cellars and generously welcome guests to present their wines. .” Thus, visitors will be able to enjoy the open cellars of the most famous winemakers from the area of ​​Slavonia and Baranja, which will be open from 10 am to 19 pm. In each vineyard there will be an educational program Little School of Wine where visitors who pre-register will be able to learn a lot about wines, and there will be the usual concerts, exhibitions and poetry readings. Cover photo: Erdut vineyards, Photo: Matija Šćulac, CNTB Archives There will also be a wine safari, guided walks through vineyards and wine cellars with wine tasting, and nature lovers will be able to enjoy, in addition to walking, cycling, triathlon and hiking.  Ivana Jurić, director of the Osijek-Baranja County Tourist Board, pointed out that this is the first major event since the outbreak of the coronavirus pandemic, and due to the epidemiological measures in force, the Open Cellar Days will be dispersed according to the principle “4 vineyards, 4 weekends “To prevent all” wine lovers “from gathering at the same time in the same place. The visit to the Đakovo vineyards is planned at the time of marking the popular Đakovo berths, while the visit to the Erdut vineyards is planned to mark the International Danube Day on June 29. We open the days of open cellars with vineyards Baranja, and we’ve been hanging out there since 12. to 14.06. Next weekend (Saturday) is reserved for the vineyards Feričanci – 20. 6. The weekend after that, 27. and 28.06. is reserved for Erdut vineyards due to the celebration of the International Danube Day 29.06. We taste what the vineyards have to offer Đakovo 3 -. 4.07. at the time of commemoration Đakovo embroidery. The wine month is coming to an end 11.07. s Evenings of wine and art in Osijek, one of the most popular events in Osijek. Also, it is important to point out that the visual of the event is a continuation of the #HeadOnEast brand, premiered at the Days of Croatian Tourism, which delighted with its step forward and communication. #HeadOnEast stays and that’s the best news. Marija Burek, director of the Tourist Board of the City of Đakovo, pointed out the contribution of additional program content to this year’s Đakovo berths. “54. Đakovo berths are held from 3 to 5 July, and the Days of Open Cellars of Osijek-Baranja County are a great opportunity to supplement the program content of this well-known event, which this year, due to the effects of coronavirus, will be held on a smaller scale than previous year. As part of the event, wine cellars will be opened on the wine-tourist road “Zlatarevac” Trnava and the wine-tourist road Mandićevac.” Matej Perkušić, director of the Baranja Tourist Board, pointed out that Baranja, as the flagship of continental tourism, will offer everything that visitors expect from this type of event – quality wines, great food and a beautiful natural environment. “Days of open cellars give us hope, after these difficult times caused by the virus, to offer quality content to many tourists who are already slowly arriving in our area to relax and enjoy” In the end, we should definitely praise the synergy and the completed quality tourist product in four destinations. So far, Slavonia is not too recognized or branded as a wine region, although it certainly is. In fact, in Slavonia there are top and famous wineries such as: Ilok cellars, Belje, Erdut vineyards, Feravino, Kutjevo, Daruvar winery, as well as many other famous top winemakers such as Josic, Kalazic, Krauthaker, Galic, Enjingi, Antunovic Turk , Papak and many others. The Osijek-Baranja County Tourist Board and the Osijek-Baranja County are organizing a wine month, respectively “Open basement days” in period of 12.06. to 11.07.2020. in principle – 4 vineyards, 4 weekends of wine hedonism. Certainly, such events are more than ideal as a motive for coming as well as branding Slavonia as a top wine region. “About ten days ago, we came up with a formula to make an event without a large concentration of people in one place, so we do a dispersed event Days of Open Cellars Osijek-Baranja County, which are held in accordance with the National Crisis Staff. The event is held in our four vineyards – Baranja, Feričanac, Erdut and Đakovo vineyards, while the finale will be held in Osijek, with the Evening of Wine and Art, one of the largest wine events in Osijek-Baranja County.”last_img read more

How to extend the tourist season? Arena Hospitalty Group has taken the first step. Now it’s the destination’s turn

first_imgThe solution is content – quality, interesting, diverse and authentic content. The motive for coming is content, one primary and in combination with other additional content or a combination of several thematic motives through culture, sports, entertainment, art, etc.… Also, we need to know who we are addressing (which target group, ie tourist profile) and therefore agree content in the destination we want to develop or I have the prerequisites for development. We must be aware of two facts: The first is that the motive for arrival is a destination, not accommodation, and the second is that out of season the motive for arrival is not the sun and the sea, ie swimming because there is no swimming (except for those few brave swimmers). As I mentioned above, it is important to provide guests with content as well. Thus, in AHG, guests, through various activities organized in cooperation with partners, will offer more than just a vacation on their winter camping through various activities within the camp, as well as in the entire destination. They also organized transportation to the new city swimming pool in Pula and nearby shopping centers, as well as various animation activities within the camps. “Regardless of the day and month, Istria offers numerous historical and natural attractions that will inspire every curious traveler. The two thousand year old Roman amphitheater in Pula, the green and blue archipelago of the Brijuni National Park, the tranquility of the landscape of Cape Kamenjak and its many hiking and biking trails and picturesque historic towns fortified on the Istrian hills are just some of the places worth experiencing without the usual summer crowds. state from AHG part of the offer, which can be attractive to guests and emphasize that the most authentic of Istria can be experienced in the fall and winter. Well done for the proactive step forward of Arena Hospitalty Group, and I sincerely hope that others will follow them and that the destination will not miss this opportunity. How to extend the tourist season? – is an issue we have been revolving around for decades, but unfortunately still without real action or a strategic approach to it, honor the few positive examples. Arena Grand Kazela / Photo: AHG Precisely with the aim of developing year-round tourism and adapting to new market conditions, Arena Hospitality Group (AHG) has decided on two of its camps, one in Puli – Camp Arena Stoja, and others in Medulinu – recently renovated camp Arena Grand Kažela, open all year round.  It is now up to the destination and all other partners to welcome this move, and for everyone to join so that everyone can act synergistically together, as a destination. That is the only right way, no one can do it alone. Everyone in this chain must be on a mission and with a clear goal – we want to extend the tourist season! In doing so, everyone must be aware of how it is a multi-year process, how quality must be looked at, not quantity, etc.… On the contrary, work should be done to create the need for the hotel to open hotels. “Arena Hospitality Group’s wish is to develop long-term tourism in the south of the largest Croatian peninsula in cooperation with the tourist boards of Pula, Medulin and Istria.. At the beginning of this challenging 2020, and after coming out of the scale of unprecedented quarantine, we witnessed the demand for vacation in camps as the most sought-after form of accommodation. We believe that this type of demand will continue in the coming period.”They point out from AHG when asked how they decided on this move. The advantage in Istria is that everything is close, practically everything is half an hour, especially for foreign guests, and that it has long been sufficiently branded through wine, olive oil and gastronomy, as well as various events, from Teran Day to Truffle Day, etc. many smaller stories such as the new event “Autumn on a plate in central Istria” which will take place from 16 to 31 October 2020, in restaurants in central Istria. In this period, caterers will offer a variety of traditional dishes of Istrian cuisine made from autumn ingredients of the region, all in order to strengthen the gastronomic offer of central Istria and further connect family farms and caterers in the postseason. During October, Tao guests will be able to join the harvest of the precious Istrian fruit – olives, and then in nearby Vodnjan and taste some of the best virgin olive oils in the world. By the way, just this week For the sixth year in a row, Istria has been declared the world’s best region for extra virgin olive oil according to the publication Flos Olei 2021. Before that, I must emphasize that the illusion that in every destination we can have tourism 365 days a year, we must be honest and aware that we can not. While on the other hand, tourism is already functioning all year round on the continent, because all facilities are open (from hotels, restaurants to museums, etc.), but of course to a much lesser extent. For example, hotels in Osijek and Vinkovci are open all year round. But that is another topic. Plenty of sunny days and mild Mediterranean climate allow the South of Istria to become a year-round camping destination, and in addition, the destination offers guests a variety of facilities throughout the year – from sports and recreational activities in untouched nature, through exploring the rich cultural and historical heritage. to enjoy the traditional tastes of Istria, they point out from AHG and add: “Guests, especially those who come from urban centers, are increasingly expressing the need to escape from cities to nature where in the fresh air, in an intimate environment of nature can get a good rest from everyday obligations and stress.” Arena Grand Kazela / Photo: AHG In November, during St. Martin’s Day, at one of the many local celebrations, they will be able to taste another top Istrian product – wine, and with a greeting in summer and a welcome in winter, participate in the baptism of young wine. By the way, this year Istria has 60 labeled wines Decanter. “Regardless of the day and month, Istria offers many historical and natural attractions that will inspire every curious traveler. The two thousand year old Roman amphitheater in Pula, the green and blue archipelago of the Brijuni National Park, the tranquility of the landscape of Cape Kamenjak and its many hiking and biking trails and picturesque historic towns fortified on the Istrian hills are just some of the places worth experiencing without the usual summer crowds.”They conclude from AHG. So, the logical sequence is to ask yourself the question: Why should someone come to our destination out of season, if there is no swimming? What will it do? Is the destination “alive”, ie are all facilities open. Because if we all put the key in the lock 01.10. then we can’t even develop tourism, can we? About this topic a little later. But now is the time to connect everything through one offer of Istria, and further accelerate development processes. Arena Hospitality Group has taken the first step. In the mentioned camps during the autumn and winter period, AHG has adjusted the offer, and in addition to classic services such as electricity connection on the pitches in Arena Stoja camp and electricity and water connection and drainage in Arena Grand Kažela camp, guests will also have heated toilets. reception and coffee bar and restaurant within each camp. We need to be aware that everyone in the destination has to “lose” money or work at zero for at least a couple of years. And with a strategic and targeted approach. Because at the moment we do not have the habit of being open out of season, nor do we create the preconditions, nor do we have rounded tourist products. So, in order to extend the season, the destination must be “alive”, restaurants must work, it must have facilities, guests must sleep somewhere, the hotel / s must be open and the guest must do something in the destination. Again, the key is, as always, the synergy of everyone in the destination and the support of the city. As for targeted subsidies, let’s say restaurants have lower rents because they are open all year round to other benefits for entrepreneurs… the more motivation and support the better, so that entrepreneurs are motivated to work and be at least a small plus. Also, in agreement with the Tourist Board, it must invest additional money in events, manifestations, congresses… because destinations are all, not one business entity, no matter how big or excellent it is. What I want to say is that there must be a concrete strategy of what, when and how to work in a targeted way and complete the whole story. From the motives of arrival, promotion, wider content, immersion and communication with entrepreneurs.last_img read more

Petar Ćorluka takes over Hotels Baška voda?

first_img“With the hotel “Croatia” it is a fantastic tourist complex that has the prospect of becoming a high quality hotel resort. Petar Ćorluka has shown that he strives for excellence in both BiH and Zagreb, and such an investor guarantees a foundation for quality tourism in Baška Voda”, Said for Slobodna Dalmacija, the director of the hotel Baška Voda, Jakša Medić. Photo: TZO Baška Voda By the way, Petar Ćorluka is the owner of the company Marea Alta, as well as one of the most successful companies in BiH, Violeta from Grude, and the leading brand of hygiene products in the region. At the beginning of 2019, after a series of attempts, the Ministry of State Property sold the Hotel Hrvatska, located in the center of Baška Voda, for HRK 46 million and 126 thousand to the Makarska company Marea Alta. center_img Ćorluka already owns a hotel in Bosnia and Herzegovina, and it is the Colors Inn hotel located in Sarajevo, and now it obviously has serious plans to turn Baška Voda into a quality destination with the construction of a 4-star hotel and resort. How it brings Free Dalmatia, Ćorluka became the owner of the tourist resort “Urania” in Baška Voda, and signed a pre-agreement with Hotels in Baska Voda and the final purchase agreement is expected to be taken over and signed on 15 October. Ćorluka is also reportedly interested in building a 5-star hotel in Makarska.last_img read more

Valamar introduces “Work from Hotel” offer in Poreč

first_imgPhoto: Valamar Last month, Valamar launched a new “long stay” service rent for a longer stay of at least one month, which he introduced to Istra Premium Camping Resort in Poreč and Ježevac Premium Camping Resort on the island of Krk. There is of course a special wellness program, and the hotel also offers an indoor pool and gym, as well as bed and dinner service within the hotel. Although it is a similar offer, the difference is that this offer is based on a shorter stay and primarily focused on business users, ie digital nomads who will move the office to a hotel for a few days, while the “long stay” offer is based on a minimum one month stay. Interestingly, as part of the “long stay” offer, Valamar also focused on digital nomads in camps in Istria and Krk, although it is a long-term lease of at least a month, but the new offerWork from Hotel „ yet it is more naturally tied to digital nomads who will move the office to a hotel for three or a week, to merge meetings in a region, or change the location of the office to merge business with pleasure. / / / VALAMAR INVITES ALL DIGITAL NOMADS TO ISTRIA AND THE ISLAND OF KRKcenter_img Now Valamar has gone a step further, and introduced the offer “Valamar Diamant Hotel 4 * in Poreč”Work from Hotel”. “As part of this new Valamar offer, the hotel room of one of the most famous hotels in Poreč becomes an ideal workplace for maximum work performance because it offers the comfort of a spacious living room and work space, high speed internet, direct dial telephone, coffee maker and room service. Guests can also book a meeting room equipped with projectors, a conference call system and a printer.”Point out from Valamar and add that it also offers opportunities for guests with children who can enjoy their animation Maro Club. The offer includes a 15% discount on accommodation for a minimum of 3 nights, and is valid for the period from November 1, 2020 to March 20, 2021. In the offer of the Valamar Diamant hotel, guests will be able to choose comfortable suites with a view of the sea or the park and enjoy many benefits.Workation Deala, Which has become a popular global trend. last_img read more

Difficult-to-control internet has already lost its neutrality

first_imgThat kind of regulatory uncertainty does not generally foster innovation, or for that matter, sound business decisions.Unsurprising, then, that under Pai, the commission quickly announced a proposal to roll back the Obama-era innovations.WHAT COULD HAPPEN?A contentious public comment period followed, but today, the FCC announced the final word: Tier II regulation of ISPs is going away, and the net neutrality rules with it.The internet will be filled today with denunciations of this move, threats of a dark future in which our access to content will be controlled by a few powerful companies.And sure, that may happen.But in fact, it may already have happened, led not by ISPs, but by the very companies that were fighting so hard for net neutrality. Categories: Editorial, OpinionWhen President Donald Trump’s critics have demanded to know what his supporters got in exchange for voting for him, thus far those supporters have had only one concrete achievement they could point to: Neil Gorsuch’s appointment to the Supreme Court.Now it looks as if they will have another: the end of the Federal Communications Commission’s push into “net neutrality.”NET NEUTRALITY HISTORYA brief history of that effort is in order.Under the Obama administration, the FCC looked to write regulations that would limit the ability of internet service providers to play favorites with certain services on their network. Fifteen years ago, when I started blogging, it was common to hear that “the internet interprets censorship as damage and routes around it.”You don’t hear that so often anymore, because it’s not true.China has proven very effective at censoring the internet, and as market power has consolidated in the tech industry, so have private firms.Meanwhile, our experience of the internet is increasingly controlled by a handful of firms, most especially Google and Facebook. The argument for regulating these companies as public utilities is arguably at least as strong as the argument for thus regulating ISPs, and very possibly much stronger; while cable monopolies may have local dominance, none of them has the ability that Google and Facebook have to unilaterally shape what Americans see, hear, and read.In other words, we already live in the walled garden that activists worry about, and the walls are getting higher every day. Is this a problem? I think it is. The administration was haunted by the specter of ISPs blocking political content, accepting payments from big content providers like Netflix to prioritize their services (thus making it difficult-to-impossible for upstarts to compete), and otherwise turning the internet into a closed garden rather than the open frontier its architects envisioned.Unfortunately, the FCC ran into a problem: Courts kept telling the commission that it didn’t have the legal authority to force ISPs to keep their networks equally open to all comers.So a couple years ago, the FCC moved to reclassify ISPs as “common carriers” under Title II of the Communications Act of 1934.That offered much more scope for regulation, and finally allowed the FCC to realize the dreams of internet activists everywhere.Too much scope for regulation, said critics — including then Commissioner Ajit Pai, now FCC chairman. Pai wrote a blistering dissent to the FCC’s decision, summing up the major problem with the FCC’s move.It forced ISPs into an 80-year-old framework designed for the telephone monopolies of a much different era.Those regulations were more concerned about things like controlling market power than, say, promoting innovation. Consider what happened to the Daily Stormer, the neo-Nazi publication, after Charlottesville.One by one, hosting companies refused to permit its content on their servers. The group was forced to effectively flee the country, and then other countries, too, shut it down.Now of course, these are not nice people.Their website espoused vile hate.But the fact remains that what they were publishing was not illegal, merely immoral, and their immoral speech was effectively shut down by a small number of private companies who decided to exercise their considerable control over what we’re allowed to read.And what is to stop them from expanding this decision to other categories, forcing the rest of us to conform to Silicon Valley’s idea of what it is moral and right for us to see?CENSORSHIP FEARScenter_img More from The Daily Gazette:EDITORIAL: Urgent: Today is the last day to complete the censusEDITORIAL: Beware of voter intimidationEDITORIAL: Thruway tax unfair to working motoristsEDITORIAL: Find a way to get family members into nursing homesFoss: Should main downtown branch of the Schenectady County Public Library reopen? And while the advocates for net neutrality stressed the benefits for competition among content providers, the critics asked what would happen to competition among ISPs, since heavy-handed regulation often acts as a barrier to entry for new startups, which can’t afford to negotiate the regulatory apparatus.REGULATION CONCERNSThose of us old enough to remember the telephone service looked like in the 1970s, before the FCC unwound a little — which is to say, pretty much like the service our parents had when they were children, down to the astronomical prices for long distance calls, and the chunky plastic rotary telephones — can see why critics were concerned about giving the FCC that kind of power to block innovation.No problem, retorted advocates: The FCC just won’t use much of its regulatory power.The technical term is “forbearance,” and the FCC offered to do a lot of it when it brought ISPs under Title II, for example by forgoing its statutory authority to set rates.But offering not to use the power is not the same thing as not having it.A future commission might change its mind, and in the meantime ISPs would have to plan their investments accordingly — knowing that the revenue they’d counted on to make some new project pay off might vanish at the stroke of a commissioner’s pen. But that doesn’t mean that the internet would get better if Google and Facebook and Apple and Amazon were required to make every decision with a regulator hanging over their shoulder to decide whether it was sufficiently “neutral.”The fact that these firms were able to cement their power at the moment when regulators were most focused on keeping the internet open tells you just how difficult it is to get that sort of regulation right; while you are looking hard at one danger, an equally large one may be creeping up just outside the range of your peripheral vision.Indeed, you may be making one problem bigger while trying to solve another.We may indeed be facing a future of less choice and less consumer power.But this decision is unlikely to be what brings us there.Megan McArdle is a Bloomberg View columnist.last_img read more

Taking stock

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Good work ethics

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Cardiff regeneration: Arts desire

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Channel four casts wider net

first_imgTo access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week. Would you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletterslast_img