HMAA accepts Tourism Australia challenge

first_imgThe challenge set by Tourism Australia Chief, Andrew McEvoy, to double the economic value of Australia’s tourism industry over the next 10 years has been accepted by Hotel Motel & Accommodation Association Chief Executive, Lorraine Duffy. In a speech given earlier this week at the National Press Club Canberra, Ms Duffy said Australia is in a good position to achieve the figures Mr McEvoy deemed as daring.“Andrew told the National Press Club in Canberra yesterday that Australia needed to target $140 billion in overnight tourism spending by the year 2020 – a 20 percent stretch on the $115 billion presently forecast on existing trends,” she said.“We are better positioned than just about all our competitors to make decisions that will allow us to boost market share that will return us to the type of growth we enjoyed in the lead-up to the 2000 Olympics.”Ms Duffy explained the need for policy planners and Ministers at State and Federal levels to make some bold decisions before HMAA members move forward with increasing the quality of bedding as required. She also noted integral changes policy planners would need to incorporate to assist accommodation groups to invest time and money. She insisted Ministers encourage financial institutions to stimulate lending on tourism product, provide tax breaks to enable operators to renovate existing properties, review wholesaler commissions, boost investment in city and regional conference facilities as well as increase awareness about the importance of tourism. “As Andrew McEvoy said, we achieved double digit growth in the 80s and 90s with hotel and aviation development at a pace never seen in the country before. “We can do it again. We’ve got a country of great natural beauty that millions of people want to see- just ask Oprah – and we’re on the edge of the world’s fastest growing aviation market, Asia, so to continue to sit on our hands is not an option.” Source = e-Travel Blackboard: N.Jlast_img read more